PRESTIGE Launches M-Line in Asia-Pacific: A New Era in Multihull Motor Yachts

In a significant move to expand its global presence, PRESTIGE, renowned for its innovative approach to yachting, is set to introduce its M-line range to the Asia-Pacific region. This expansion marks the brand’s first foray into multihull motor yachts in this thriving market.

Recognition from Industry Leaders

The anticipation surrounding the M-line’s debut in Asia-Pacific is palpable, especially after receiving accolades from prestigious international entities. Notably, the M8 was recently honored as the best power catamaran above 15 meters by Yacht Style. Additionally, Robb Report Thailand recognized the range’s smaller model earlier this year with a Best of the Best Award for its exceptional interior design.

Inaugural Launches Across Key Markets

PRESTIGE’s commitment to the Asia-Pacific market is evident as it gears up for the inaugural launches of the M-line. Multiple units of the M48 will grace the shores of Australia, Japan, and Hong Kong in the coming months. These strategic locations highlight the brand’s dedication to establishing a strong foothold in the region.

  • Australia: The M48 will make its debut at the Sanctuary Cove International Boat Show, where PRESTIGE Vice President Erwin Bamps will officially introduce the M-line to the Australian market in collaboration with TMG Yachts.
  • Japan: Yamaha Motor, the official dealer in Japan, will host an exclusive launch event to celebrate the arrival of the M48, signaling the brand’s expansion into this vibrant market.
  • Hong Kong: Asia Yachting will unveil the third M48 at the Hong Kong International Boat Show, alongside PRESTIGE’s latest F-line innovation, the F4.

A Growing Presence in Asia-Pacific

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Tanguy Tertrais, PRESTIGE Asia-Pacific Sales Director, underscores the brand’s excitement about entering the Asia-Pacific market. He emphasizes the significance of this region as a key destination for yachting enthusiasts and highlights the M-line’s ability to cater to the diverse needs of clients. With its emphasis on smooth, serene cruising in harmony with nature, the M-line epitomizes a new era of luxury on the water.

As PRESTIGE sets sail into the Asia-Pacific market, it heralds a new chapter in the world of multihull motor yachts, promising an unparalleled experience for discerning clientele seeking sophistication and comfort at sea.