After a year of uneven performance in 2023, the 2024 boating season brought its share of challenges and surprises. With unpredictable weather, elections disrupting holiday plans, and renewed interest in certain destinations, rental companies had to demonstrate flexibility. Here’s a comprehensive review of this year’s performance and the outlook for the year ahead.
Fluctuating Booking Trends
The beginning of 2024 started strong, with an influx of early bookings, especially in the Mediterranean. Enticed by attractive offers and competitive prices, sailors were keen to plan their cruises well in advance. However, while the first quarter showed positive trends, June experienced a sharp drop in bookings.
The French legislative elections contributed to this decline, creating uncertainty and disrupting holiday plans for many French sailors. Nonetheless, the summer picked up with a high number of last-minute bookings, forcing rental bases to quickly adapt their offerings.
“Customers booked at the last minute for July and August, which required rapid reorganization. But in the end, the season was salvaged,” says Thomas de Verdelhan, manager of the Iloria base in Lorient.
Top Destinations: Declines and Recoveries
In 2024, Croatia saw a decline in popularity (-13%), largely due to rising marina prices and fewer German and Russian visitors. This is a challenge for the country, which will likely need to adjust its offering in the coming years.
In contrast, other destinations have emerged as winners:
- Greece: +9% in bookings, confirming its status as a favorite among sailors.
- Italy: +5%, thanks to its diverse ports of call and rich cultural heritage.
- Turkey: a true boom with +60% growth, attracting a new clientele looking for unique experiences.
- Seychelles: +33%, gaining renewed interest, especially from Russian customers.
Evolving Expectations Among Sailors
With the gradual recovery of the market, a more affluent and comfort-seeking clientele is emerging. Sailors are increasingly opting for spacious catamarans and choosing to hire skippers for a more relaxed experience on the water.
“We’ve seen a 7% increase in skippered charter requests this summer. This trend reflects a growing demand for high-quality services, both in terms of technical support and onboard hospitality,” notes Emeric Leveau-Vallier, founder of Capt’n Boat.
What to Expect in 2025?
If interest rates decrease and the economic climate improves, the 2025 season could see renewed confidence and a rise in bookings. Traditional destinations like Greece and Italy are expected to continue thriving, while Turkey and Seychelles are emerging as the new stars of cruise itineraries.
Industry professionals are hopeful that 2025 will bring stability and favorable conditions to attract hesitant customers back on board.
All signs point to a smooth sailing season next year. So, why not start planning your next adventure at sea right now?